Monday, July 7, 2008

Ritu Kumar

Ritu Kumar is India's leading fashion designer who begin her career in early 1960's from Kolkatta.She was the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’.Her book “Costumes and Textiles of Royal India” published by Christies in October 1999 chronicles the history of India’s royal patronage to textile arts down the centuries starting with the historical context of Mohenjo Daro to the present era. In 2002 Ritu Kumar, joined by her son Amrish, launched a sub brand – Ritu Kumar, LABEL. LABEL uses the established forte of traditional Indian design and converts it into a fashion oriented international product. This is aimed at the young, global Indian woman with a contemporary lifestyle. LABEL retails from most Ritu Kumar stores as well as some stand alone stores.

Official website:http://www.ritukumar.com

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